Background
This project I was able to explore visual design and create design systems within Figma that redefined the now shut down XDefiant Ubisoft IP. With new navigation experience familiar to other FPS titles while adding its own visual flare. Moving XDefiant into a new visual direction that solves its complex identity crisis with the use of other IP's for hoped longevity.
Initial Solution & Goals
How might we define XDefiant visual identity to enhance the user experience, core game identity, and upkeep with competitors while commemorating the collaborative IP's from the other Ubisoft titles?
Goals
Design a modern visual identity and user experience
Engage users into the world of XDefiant instead of the IP's
Integrate modern navigation features
Style Guide
Color Palette
#000000
#77898D
#BABABA
#FFFFFF
#E9C42E
#FEDE65
#EA4644
#FE31EA
#66EC46
#31FF47
#32B5FF
Typography
Lexend Deca 24px - Regular
Lexend Deca | 20px - Regular
Lexend Deca | 16px - Regular
Lexend Deca | 12px - Regular
Lexend Deca| 24px - Bold
Lexend Deca| 20px - Semi-Bold










